Sharing content is a powerful way to keep in contact with both your potential and actual clients and if it is carried out correctly it can also help with the Search Optimisation of your site.
Consider University Technology
who are responsible for the promotion of Scottish University research output. The UT site is provided as an easy to use notice board that encourages business and organisations generally to get in touch if they are interested in finding out more about a certain piece of research or intellectual property.
The site has a number of methods to share it's information - registered users can elect to receive targeted email alerts when relevent technologies are posted, or they could utilise one of the numerous RSS feeds that the site offers.
An option is also available to web designers and developers to include a University Technology
widget on their site that can be quickly customised to show technology sectors of interest. The widget provides valuable information for it's users but also assists in building backlinks to the UT site which makes a positive impact on Search Engine ranking.
You can see an example of the widget in action on the left and if you would like to add some interesting content to your site why not grab the widget from the University Technology
website - it's free and easy to use.