When it comes to figuring out what your Keywords need to be on your website then the SEO tools available from "Wordtracker" are hard to beat. Basically it gathers the search terms used across the various Search Engines and then reports them to you in an easy to understand manner.
Although a little clumsy when it comes to the interface the Keyword research facility makes the process of optimising your web site a whole lot easier. The "Wordtracker Academy" does it's best to explain things.
The reports that "Wordtracker" generates allow you to see how often a term or phrase is searched for. However, it does more than that. It also gives you an indication of how important that Keyword actually is.
The importance is calculated by looking at the number of pages that contain that phrase versus the number of times the phrase was searched for. So if a term is included in many millions of pages then the rating is low - in other words if you are relying on that Keyword to help find visitors then the chances of someone finding your site are low. So
"Wordtracker" gives you a balanced view on the value of the Keywords that you might want to use.
However, before spending any money check to see if your website developer already has a license - they should already be using it to research the ideal Keywords for your site. We do. Or why not use it for free first - Wordtracker for Keyword research.